Microsoft Lumia 550 packing 4G bands and Windows 10 launched,Microsoft showed off its new Surface devices along with a focus on two Windows 10-powered smartphones, the Lumia 950 and 950 XL. In the midst of all the hype, was the announcement of a budget smartphone, which was also powered by Windows 10, called the Lumia 550.
Well Microsoft has finally launched the same affordable 4G smartphone offering for its European markets. The Microsoft Lumia 550 will be priced at $139 (approximately Rs 9300) and packs in the power of Windows 10 with 4G LTE bands, at an affordable price tag.
While the same has been announced for Europe, surely we will get to see the Lumia 550 in India, even though Microsoft seems to have skipped on the affordable smartphone at its recent Lumia 950 event.
Coming from Microsoft, there’s not much to talk about when it comes to the hardware specs of its affordable smartphone segment. And the same can be said about the Lumia 550. The affordable device packs in 4.7 inch HD (1280 x 720 pixels) IPS display, a Qualcomm Snapdragon 210 chipset with Adreno 304 graphics. Memory options include 8 GB of internal storage (expandable up to 200 GB), while Microsoft has stuck to its minimum 1 GB RAM requirement for Windows 10 Mobile.
Coming to the cameras this affordable smartphone seems to fall a bit short of the competition with a 5 MP auto focus camera on the back and a 2 MP snapper up front. The smartphone packs in the usual connectivity options including Wi-Fi, Bluetooth and also delivers 4G bands with a dual SIM set up.
With the smartphone market finally slowing to single-digit growth, maintaining momentum will depend on several factors. The main driver has been and will continue to be the success of low-cost smartphones in emerging markets. This, in turn, will depend on capturing value-oriented first-time smartphone buyers as well as replacement buyers.
We believe that, in a number of high-growth markets, replacement cycles will be less than the typical two-year rate, mainly because the components that comprise a sub-$100 smartphone simply do not have the ability to survive two years, said Ryan Reith , Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker.