Facebook on Tuesday launched an app that lets its users collaborate with their friends to make a video. The social media giant on its newsroom platform revealed on 1 April that the app, Riff, was an after-hours side project started by some its employees.
Riff works by one user creating a video and giving it a hashtag, following which friends of that user can add more clips on the same topic. “Once a friend adds a clip to your video, your friend’s friends will also be shown the video in Riff and will be able to add to it,” the post read on Facebook’s newsroom.
“The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time.” Facebook now effectively has a counter to Twitter’s Periscope and independent app Meerkat. Riff is available for download both on Google’s PlayStore and Apple’s App Store.